Rituals Cosmetics is a lifestyle brand that blends luxury home and bodycare with mindfulness and sustainability. Inspired by Eastern traditions, Rituals has over 1,000 stores in more than 30 countries and sells through physical retail, e-commerce, airports, and luxury hotels.
Challenges
Behind Rituals’ calm customer experience was a complicated invoice process. Manual PO matching and invoice coding slowed operations, and the absence of e-invoicing and structured data limited visibility and reporting across markets.
Solution
With Coupa serving as their procurement backbone, Rituals selected Routty for AP and AR automation, including e-invoicing enablement and certified Coupa integration. Dynatos, as a solution partner, provided both implementation and strategic guidance. Routty enabled automated PO and non-PO processing, e-invoicing, and data exports to Rituals’ cloud environment.
It was hands-on and flexible. Dynatos acted not just as a supplier, but as a sparringpartner.
Stefan Vink, Head of Business Technology.
Results
Since implementing Routty, Rituals automated 40% of PO invoices, enabled e-invoicing flows, improved non-PO coding, and gained real-time data insights. By exporting invoice data to their cloud environment, the finance team gained new reporting abilities to support ongoing improvements. Coding non-PO invoices has become easier, and overall finance operations have scaled efficiently, helping the team keep up with growth without expanding the AP department at the same pace.
40%
of PO-backed invoices are now automatically matched
We’ve kept our team lean while growing, and gained a more holistic view of the full process.
Stefan Vink, Head of Business Technology
